Association Day Programme 2011

Lunch

Concurrent Themed Sessions:
Delegates can choose one subject in this session and another in the 14:30 session. Delegates make their choice of which sessions to attend on the day.

Gathering Thinkers and Doers in the World of Medical Scientific Meetings

Location: Congress Centre A

Gather thinkers and doers in the world of medical scientific meetings offering a few hours of stimulation. The result? Extraordinary insights. Powerful inspiration. Unexpected connections.

Medical scientific meetings are today inventing and deploying some of the most cutting edge meeting management tools. Come and interact with your peers addressing the issue of medical associations answering the increasing demands from their current and potential delegates. You will be taking a look at the continuing importance of the live event, and how to monetize the event, reaching other markets, and at the ever important relationship with industry.

The session format will be dynamic, with a mix of short presentations and lively debate on these major issues; how they complement or conflict with each other, and how they can be used to ‘fill the gap’ between congresses.

Moderator: Dan Rivlin, Managing Director, Kenes Group

Panel:

Securing the future of the live congress – the physician’s perspective:

Prof Schneeberger, Treasurer for the European Society of Organ Transplantation

Re-packaging your congress – including the distant learner:

Keith Foley, Managing Director, Kenes Education

Creating stakeholder relevance: the evolving new vision of pharma to continue to support medical congresses :

Anna Frick, President IPCAA, Head Global Conference & Exhibition Department, Astra Zeneca, Sweden, past president IPCAA

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Mobile Apps, social media, Web 2.0 and their impact on associations and their meetings

Location: Congress Centre B

There’s a revolution happening in event marketing and management, driven by accelerating technological developments that are shaking up the traditional way of promoting and organising meetings. This session looks beyond what market leaders are doing today, attempts to anticipate the next stages of this development, and encourages association executives to share their own experiences of trying to adopt new tools and techniques. Many of the learning points will be relevant for general association marketing challenges, not just relating to their meetings.

Speaker: Michael Priem, CEO, USDM.net

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How to find out what your association's members really, really want

Location: Congress Centre C

In today's ever-more competitive environment how can associations ensure they retain a central role as their members' primary source of specialised knowledge, business opportunities, and professional services? What techniques and tools can you use to genuinely engage with your members, accurately identify and anticipate their current and future needs, and effectively communicate the full potential value of your events, products and services?

Session organised by ESAE - European Society of Association Executives

Speaker: Nigel Middlemiss, Knowledge Director, Echo Research

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Produktentwicklung und -orientierung von Verbänden

Ort: Raum 1024 & 1025

Seminarinhalt:

Alles für Nichts? – Wie Verbände ihre Produktportfolios und Mitgliedervorteile nutzen können, um ihre Interessengruppen besser zu unterstützen.

Unsere beiden Referenten werden die Wichtigkeit von Produktdiversifizierung für Verbände besprechen, sowie aktuelle Trends im Bereich der Produktentwicklung und eventuelle Hürden beim Vermarkten von Mitgliedervorteilen an Nicht-Mitglieder.
Mit Beispielen aus strategischem Marketing, Kommunikation und ‘Organizational Excellence’ werden die Referenten versuchen, diverse Szenarien einer Strategie für eine zunehmend herausfordernde Mitgliedschaft zu analysieren und Best-Practice Modelle zu nutzen, um mögliche Trends von Verbandprodukten der Zukunft zu identifizieren.

Erwarten Sie eine Diskussion rund um die folgenden Fragen:
- Wie viele Informationen haben Sie über Ihre Zielgruppen und wie sind diese segmentiert?
- Ist Ihre Verbandsstrategie produkt- oder markt-orientiert?
- Was sagt Ihnen „der Markt“ in Bezug auf die Veränderungen oder Diversifikationen Ihres „Nutzenversprechens“?
- Mitglieder als Kunden: Was und wie viel biete ich meinen Kunden an?
- Die Konkurrenzanalyse: Wer sind meine Konkurrenten in dem veränderten Marktumfeld?
- Wie gut verkaufen Sie Sich? Verkaufsmodelle und -kanäle für Verbände
- Business Development: Was können Verbände von den Strategien der „Corporates“ lernen?

Referenten:

Dipl.-Ing. Sylke Winter, Turnaround/Krisenmanagement Companies & Associations, Teamtrainings, Führungskräftecoaching

Matthias Spacke, Key Account Director, MCI

Coffee Break

Concurrent Themed Sessions Repeated: Sessions repeated from the 13:00 session. Delegates can choose one subject in this session.

Gathering Thinkers and Doers in the World of Medical Scientific Meetings

Location: Congress Centre A

Gather thinkers and doers in the world of medical scientific meetings offering a few hours of stimulation. The result? Extraordinary insights. Powerful inspiration. Unexpected connections.

Medical scientific meetings are today inventing and deploying some of the most cutting edge meeting management tools. Come and interact with your peers addressing the issue of medical associations answering the increasing demands from their current and potential delegates. You will be taking a look at the continuing importance of the live event, and how to monetize the event, reaching other markets, and at the ever important relationship with industry.

The session format will be dynamic, with a mix of short presentations and lively debate on these major issues; how they complement or conflict with each other, and how they can be used to ‘fill the gap’ between congresses.

Moderator: Dan Rivlin, Managing Director, Kenes Group

Panel:

Securing the future of the live congress – the physician’s perspective:

Prof Schneeberger, Treasurer for the European Society of Organ Transplantation

Re-packaging your congress – including the distant learner:

Keith Foley, Managing Director, Kenes Education

Creating stakeholder relevance: the evolving new vision of pharma to continue to support medical congresses :

Anna Frick, President IPCAA, Head Global Conference & Exhibition Department, Astra Zeneca, Sweden, past president IPCAA

---

Mobile Apps, social media, Web 2.0 and their impact on associations and their meetings

Location: Congress Centre B

There’s a revolution happening in event marketing and management, driven by accelerating technological developments that are shaking up the traditional way of promoting and organising meetings. This session looks beyond what market leaders are doing today, attempts to anticipate the next stages of this development, and encourages association executives to share their own experiences of trying to adopt new tools and techniques. Many of the learning points will be relevant for general association marketing challenges, not just relating to their meetings.

Speaker: Michael Priem, CEO, USDM.net

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How to find out what your association's members really, really want

Location: Congress Centre C

In today's ever-more competitive environment how can associations ensure they retain a central role as their members' primary source of specialised knowledge, business opportunities, and professional services? What techniques and tools can you use to genuinely engage with your members, accurately identify and anticipate their current and future needs, and effectively communicate the full potential value of your events, products and services?

Session organised by ESAE - European Society of Association Executives

Speaker: Nigel Middlemiss, Knowledge Director, Echo Research

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Turnaround-Management in Verbänden

Ort: Raum 1024 and 1025

Seminarinhalt:

Turnaround-Management ist gerade in Verbänden eine extrem anspruchsvolle Aufgabe. Wie erkennt und bewältigt man erfolgreich Krisen? Den Teilnehmern des Workshops werden praxiserprobte Tools zur Diagnose und Bewältigung von Krisensituationen vorgestellt. Besondere Schwerpunktsetzungen erfolgen nach den Wünschen der Teilnehmer. Anhand von Beispielen, vorzugsweise aus dem Teilnehmerkreis, werden einzelne strategische Elemente vorgestellt und diskutiert.

Referentin:

Dipl.-Ing. Sylke Winter, Turnaround/Krisenmanagement Companies & Associations, Teamtrainings, Führungskräftecoaching

Coffee Break

Event Innovation - The Latest Examples from the Convention 2020 Study

Convention 2020 is a global study focusing on the future of business events, sponsored by IMEX and ICCA. In this fast paced session, Project Director, Rohit Talwar will share a number of short case studies on how associations and other event owners around the world are innovating on the design and delivery of their events in the face of rapidly changing social, economic and technology trends.

Location: Congress Centre A, B and C

Speaker: Rohit Talwar, CEO, Fast Future Research

Round-Table Discussions

Delegates will be able to attend 2 round-table discussions - one in each of the sessions.

Location: Congress Centre A, B and C

Evening Reception at the Westin Grand Hotel, Frankfurt
Meet old and new friends at the enormously popular Association Evening networking reception. A buffet dinner will be available.

Transfer buses are provided to take buyers back to various hotels. Delegates staying in hotels not covered by the coaches will be offered taxi vouchers.

Location: Room Seminar, Level 9.2, Hall 9, Messe Frankfurt

Moderator: Martin Sirk, CEO, ICCA

GCB Seminartage: Marketing auf Verbandsebene: Wie kann sich ein Verband zum Thema Nachhaltigkeit positionieren?

Ort: Raum Genius, Level 9.1, Halle 9, Messe Frankfurt

Referentin: Stephan Krug, Viabono GmbH

GCB Seminartage: Der Verband als Mitglieder-Magnet: Impulse für die Mitgliedergewinnung und Mitgliederbindung im Internet

Ort: Raum Genius, Level 9.1, Halle 9, Messe Frankfurt

Referentin: Sascha Theobald, Atreju : Agentur für Kommunikation und Design

Location: Room Motiv, Level 9.1, Hall 9, Messe Frankfurt

Speaker: ASAE