Corporate Meetings: Head to Head
Cisco’s Virtual Global Sales Meeting: Secrets Revealed |
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| Speakers: Angie Smith, David Kliman |
Session Description:As part of the IMEX Meetings for Success webinar series, Cisco’s Global Sales Experience Manager, Angie Smith, talks in detail about the entirely virtual Global Sales Meeting which included over 200 content sessions, an alternate reality game and various mini games. More than 19,000 employees attended the annual Global Sales Experience over four days in September 2009. They participated from 89 countries spanning 24 time zones and also gathered in 600 Cisco conference rooms worldwide. The planning lead-time for the global event was just 20 weeks. Meetings industry professionals keen to learn about the challenges involved in staging virtual events will be able to hear the inside track into this unique event which took place on an extraordinary global scale and represents something of a watershed moment in meetings industry history. Moderator, David Kliman lifts the lid on a truly pioneering event and participants will be able to learn some invaluable lessons from a company at the forefront of 21st century technology. |
About the Speakers |
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Angie Smith, Manager, Global Sales Experience and Global Sales Operations, Cisco Systems. Angie leads a team that produces the annual Global Sales Meeting and most recently, evolved that key internal event into the now-virtual Global Sales Experience (GSX). A 15-year veteran of the event and experience marketing industry, she has experience in all facets of marketing campaign development and execution, including content strategy, attendee experience, technology integration and overall operational excellence. She is recognised by the industry and general business press for merging Web 2.0 and other technology-driven communication platforms into traditional event marketing programmes and has been tapped by publications such as Event Marketer Magazine, BtoB Magazine, Special Events, Virtual Edge, Successful Meetings, 1:1 Magazine and other leading titles and analyst reports for her insight into this emerging best practice. |
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Moderator: David Kliman, President, The Kliman Group. David is a former Chair of Meeting Professionals International (MPI) and has served as a delegate on the White House Conference on Travel and Tourism. He co-chaired the MPI/PCMA (Professional Convention Management Association) Tomorrow's Summit Conference and has served on MPI's Multi-Cultural Initiative committee. In 1999 he was awarded MPI’s International Planner of the year. David's opinions and perspectives are widely sought after by hospitality and travel industry organisations seeking a strategic understanding of market trends and customers' needs. |
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Press Coverage of the Cisco Virtual Global Sales Meeting
Blogs postings regarding Cisco GSX:
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Diageo v Grass Roots Nov ‘09 webinar: Watch the video and view the report |
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